This week we feature an article by Devin Pickell, a Growth Marketer at Privy. He shares his quick tips for keeping your customers informed through email and SMS to level up their buying experience. The holiday season is fast approaching, and you’re an online merchant expecting a large volume of orders to come through soon. That’s great news! […]
This week we feature an article by Devin Pickell, a Growth Marketer at Privy. He shares his quick tips for keeping your customers informed through email and SMS to level up their buying experience.
The holiday season is fast approaching, and you’re an online merchant expecting a large volume of orders to come through soon. That’s great news! But while you’re fulfilling orders, it’s imperative that you keep your customers in the loop on channels like email and SMS. Below are some of my best quick tips for keeping your customers informed and leveling up their buying experience.
After someone signs up to receive communications from your brand, you should always automate a welcome email to reach their inbox within minutes. Welcome emails are often your first brand touchpoint with a customer away from your website, so the experience needs to be memorable. Below are three tips for making your welcome emails stand out from the rest:
Welcome emails are some of the highest-engagement emails you’ll send to new subscribers this holiday season. Send them with a purpose so you can turn more new subscribers into new customers.
The post-purchase stage is one of the most important experiences a customer will have when buying from your brand. In fact, order confirmation emails outperform nearly all other marketing emails when it comes to metrics like open rate, click-throughs, viewing time, and revenue.
Your customers entrusted your brand when they clicked ‘confirm order’, now the responsibility lies on you to make this experience as comfortable as possible for them. My tip this holiday season is to over-communicate. Below are five steps for over-communicating with your customers:
Your customers would rather have over communication and peace of mind than under communication and worries.
You may think you’re spamming customers when sending them texts, but the reality is 91% of consumers said they’re open to receiving text messages from brands they like. If you can get customers to opt-in to receiving SMS, this gives you another channel to reach customers on the device they use most–their phones.
There are different types of SMS marketing, with some of the common including:
Brands that have a solid SMS communications cadence will find their customers are more likely to engage with them. It’s the perfect channel to complement your email strategy.
Inventory is prepped, your website is updated, you have price-drop campaigns ready to go, but what are you doing on the communications side to ensure your customers are informed this holiday season?
You can start by making their welcome experience with your brand better than expected. Send them coupons via email and SMS, tell them a blurb about your brand story, or offer them valuable content upfront.
After they purchase from your brand, make sure they’re in the loop on the status of their orders. Using email and SMS, or a combination of the two is the best way to do this.
Finally, know that your customers aren’t as hesitant about SMS as you may think. As long as you’re SMS compliant and offer your customers the value they expect from the channel, you’ll be able to stand out from the crowd.
Devin Pickell is a Growth Marketer at Privy. He combines his skills in content marketing, SEO, data analysis, and marketing strategy to meet customers at the right moment in their journey.
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