Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Top 5 Customer Experience Tips from Season 1 of The SUPER AMAZING Show by Brittany […]
Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too.
(Brittany Hodak) Season One of The SUPER AMAZING Show has been an incredible journey, and I’m so thankful for everyone who tuned in and took these tips to heart. As we look ahead to Season 2, Shep and I are excited to bring you even more actionable insights to help you create super amazing customer experiences. Thank you for letting us be a part of your 2024—and we’ll see you next year for a brand-new season!
My Comment: We kick off this week’s (and this year’s) Top Five roundup with the top five customer experience tips from Season One of the Super Amazing Show, starring Brittany Hodak and me. I’d normally put this at the end of the list as a Top Five Bonus, but the tips are excellent, and I couldn’t resist a list of five ideas to be the lead article in this year’s first Top Five list.
(Fast Company) In a shifting and competitive marketplace, attracting and retaining loyal clients or partnerships to help your business thrive is not what it used to be. Leaders and their teams must work even harder to gain the time, respect, trust, and financial investment of others if they want their company to grow.
My Comment: And here’s another list. This time, it’s a list of 12 ways to show your customers (clients and partners) that you care. Every customer wants to feel like you care and appreciate them. I’m sure you’ll find at least one or two ideas you can use for your business.
(Retail TouchPoints) Returns negatively impact brands in several ways including processing costs, shipping fees, unsellable merchandise and more. With the growth in ecommerce and higher consumer expectations for convenience, it is essential for retailers to make returns processes as efficient as outbound fulfillment.
My Comment: Retail returns are becoming a costly problem for both retailers and customers. According to this article, 16.5% of all purchased merchandise was returned. I’ve read some recent statistics from different sources that claim returns are almost twice what they were a year ago. The conundrum is that customers want (and expect) easy returns. While this article doesn’t have all the answers, it has the fuel to start a conversation about how to deal with the problem.
(Reward the World) Customer loyalty is the backbone of sustainable business growth. At Reward the World, we’ve seen firsthand how a well-crafted customer loyalty campaign can transform casual buyers into brand advocates.
My Comment: This is an excellent article on customer loyalty programs. It includes compelling reasons to have a program, the benefits of creating one, and findings from research that show what works and what doesn’t when it comes to a good loyalty program. The goal is to create an emotional connection. It gets customers to come back again and again.
(ET Edge Insights) SurveySensum, has announced its latest Top 5 CX Trends for 2025 report. The research is based on insights from over 2,500 Indian customers across regions, income, age groups, and industries including B2B, SaaS, Telecom, automotive, etc. The study shows a key shift toward more personalized, empathetic, and transparent customer interactions, offering valuable insights for businesses looking to enhance their CX strategies in 2025.
My Comment: We started this week’s roundup with a list of five tips. Let’s close it out with another list of five – this time, a list of CX trends brought to us by SurveySensum. What I like about this list is the first trend, personalization. Each year, our CX research finds personalization to be a top expectation. Their research found that 74% of consumers prefer brands that personalize their offerings. That’s three-quarters of your customers!
Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops. Connect with Shep on LinkedIn.
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