Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. The True Cost of Losing a Customer by Susan Preiss (Blue Ocean) One negative customer experience […]
Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
(Blue Ocean) One negative customer experience may seem like a drop in the ocean of all your customer interactions, but it’s never that simple.
My Comment: The cost of losing a customer is more than losing just one sale. Assuming your customer would have had a positive experience, he/she would likely come back and spend more. Not to mention the loss in word-of-mouth referrals. According to this article, only 42% of companies can accurately measure the lifetime value of a customer. But, once you do, you’ll have a better understanding of the impact of bad service and the cost of losing a customer.
(Freshdesk) Growing a successful business requires a strong understanding of your target audience. Beyond knowing the basic demographic information of the ideal customer, marketers also need to be familiar with their needs, interests, and decision-making process.
My Comment: I’m a fan of the customer journey map. It helps you identify important touchpoints that contribute (or detract) from the customer experience. Here’s a nice article that has several good ideas to help you take advantage of the work you put into the journey map exercise.
(Appcues) Great CX is not just a team sport—it’s a cross-team sport that requires a company-wide commitment to customer-centricity in order to get right.
My Comment: Customer experience is everyone’s job. Consider this quote: “… the goal should be for all members of your organization to consider themselves ‘guardians of customer-centricity’ in one way or another.” It’s not just for the front line. That’s the premise for this article which is filled with stats, facts and several excellent ideas to help your entire organization deliver a better CX.
Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com. Connect with Shep on LinkedIn.
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