Top Customer Service and Business Articles Each week I read a number of customer service articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. Internal Customers: Do You Know Who They Are? By […]
Each week I read a number of customer service articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
(Yahoo.com) The term customer is most commonly associated with someone who purchases goods or services, but Joseph Juran, the famous management consultant, taught that organizations have both internal and external customers, and internal customers have a direct link to a positive external customer experience.
My Comment: An excellent article about the internal customer. Before you can be the best place to buy, you must be the best place to work. That means treating fellow employees (internal customers) as good, if not even better than the outside customer.
(Forbes) More than a third of companies are so dysfunctional, the best people don’t really care about what they’re doing and the worst people don’t know that they are doing a lousy job. Those are the findings of a new study by Leadership IQ, a twelve-year-old Washington, D.C. company that does employee engagement surveys and leadership training.
My Comment: It doesn’t surprise me that a dysfunctional company can’t get even its best employees to fully engage. Employees must be fulfilled, if nothing else appreciated, to have any chance of being fully engaged (long term). There is no doubt that to be the place to buy, you first have to have a company that is the best place to work.
(Huffington Post) Whether it’s investing in online marketing channels such SEO, SEM and social media, exploring new segments, or even looking offline with a billboard on highway 101, every business owner is manically focused on how to grow their company.
My Comment: The basics never go out of style. If you want more customers, be so good that your current customers tell others. This article has four simple tactics that will work for just about any size of business in any industry.
Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com. Connect with Shep on LinkedIn.
(Copyright ©MMXIII, Shep Hyken)
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