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Top 5 Customer Service Articles For the Week of May 24, 2021

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. How To Thank A Customer For Their Business | Tips, Tricks, & Budget-Friendly […]

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.

How To Thank A Customer For Their Business | Tips, Tricks, & Budget-Friendly Ideas by Philipp Wolf

(Custify) It’s crucial for those who are loyal to you to make sure they feel appreciated by going the extra mile for them. With a growing number of consumers influenced by word-of-mouth, don’t let your customers slip away!

My Comment: Dale Carnegie said, “A person’s name is to him or her the sweetest and most important sound in any language.” I agree. The second most important sound, at least in business, is when the customer says, “Thank you!” There are many ways to let customers know you appreciate them, and this article covers most of them, along with some expert opinions from other successful business people.

The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World by Kim Campbell

(Blue Ocean Contact Centers) Discover the three principles of brand loyalty after COVID-19 shifted our buying behaviors (and one interesting exception to the rule.)

My Comment: Here are three ideas that will help drive customer loyalty, starting with one of my favorite concepts, convenience. Add to that availability and value, and you have a formula for customer loyalty success.

5 Top Customer Strategies CEO Should Know by Duong Nguyen

(CustomerThink) Focus on customers’ goals which lead to sales and their referrals. In other words, you help your customers reach their goals, they help you to achieve your goals as a consequence.

My Comment: What caught my interest with this article was the first of the five strategies the author shared, and that is that the marketplace is not a battlefield. “Be customer-obsessed, not competitor obsessed!” Too many times we focus on being competitive with our competition, versus being competitive for the customer.

Best Customer Retention Techniques for Startup in 2021 by Luke Fitzpatrick

(Influencive) Here are some of the best customer retention techniques for startups in 2021, that’ll help you to not only retain and grow your customer base.

My Comment: Want to keep your customers coming back? Here are three ideas: Focus on employees, solve your customer’s pain, and be easy to do business. And by the way, you don’t have to be a startup to take advantage of these strategies!

Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com. Connect with Shep on LinkedIn.

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