10 Things That Matter to Customers and How These Affect Your Business [Infographic] by Adel Zsurzsan (Transcosmos) In a customer-centric industry, your business should be able to identify and relate with customers’ wants and needs. Think of it as a ripple effect: when you make your customers happy, they will recommend your business, which then leads to improved company value and growth. My Comment: What matters to your customers? This combination of a short article and infographic shares ten things that matter to customers. I’m sure there are a few – if not all – that you will agree with.