Improving CX through Customer Workflows
Shep Hyken interviews John Ball, the Executive Vice President and General Manager of Customer Workflows at ServiceNow. They discuss how companies can create a great end-to-end customer experience and enhance productivity through process mapping.
“ Organizations need to modernize workflows across customer engagement and service delivery to provide seamless experiences for customers.”
“Customers love information. Proactive communication (through texting, chatbots, etc.) creates a better customer experience.”
“Process mapping the customer engagement and customer operations is how businesses can improve their end-to-end customer experience.”
John Ball is the executive vice president and general manager of Customer Workflows at ServiceNow, a company that creates great customer experiences through digital workflows.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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