Just a few weeks ago, I wrote about how to create trust with customers. No doubt, a customer who trusts you is more likely to do business with you. And while that is obviously important, creating trust with employees may be even more so. A company that is trusted by customers is first trusted by […]
Just a few weeks ago, I wrote about how to create trust with customers. No doubt, a customer who trusts you is more likely to do business with you. And while that is obviously important, creating trust with employees may be even more so. A company that is trusted by customers is first trusted by employees.
If you’ve been following my work, you’ll recognize this concept: What’s happening inside the organization is felt on the outside by the customers. How you treat, talk to, and trust employees set the tone for the culture that will permeate outward toward your customers. Employee trust fosters customer trust. The result is that employees stay, and customers come back. And what company wouldn’t be happy with that?
Shep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author. For information on The Customer Focus™ customer service training programs, go to www.thecustomerfocus.com. Follow on Twitter: @Hyken
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