Shep Hyken interviews Mich Hancock, CEO of 100th Monkey and the host of MichMash Podcast. She talks about how brands can use digital content and social media to communicate with customers, showcase their values, and enhance customer experience.
“Customers like to do business with companies that care about the same things that they do. If you support an amazing cause, you should talk about it because it says a lot about you.”
“Meet your customers where they are. If your customers prefer social media as a customer care channel, let them know someone is there to answer their questions so they don’t have to move to other channels.”
“Be authentic; this is the most important thing with marketing – and anything you do.”
Mich Hancock is the CEO of 100th Monkey. She is the Co-Founder and License Holder of TEDxStLouis and the host of Michmash Podcast, where she helps individuals and organizations raise their voices and be heard.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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