Shep's Knowledge Products
The Loyal Customer

The Loyal Customer

A Lesson From a Cab Driver

64 page paperback or eBook

This may look like a book, feel like a book and even cost like a book. But, it is not a book. It’s a lesson!

This lesson is simple and direct. There aren’t lots of chapters with many ideas. Just one very important idea—to create a loyal customer. Through this very entertaining story of a very successful cab driver, you will learn the difference between a satisfied customer and a loyal customer. Following the lesson there are seven study questions that will take you and your business to a higher level.

What Others Say…

Enterprise Rent-a-Car

“Shep not only spins an entertaining tale of a cab driver who takes customer service to new levels, he helps the reader develop a clear blueprint on how to improve service in their own business.”

Rick Snyder, Senior Vice President, Enterprise Rent-a-Car
Dr. Tony Alessandra

The Loyal Customer is a fun-to-read and easy-to-understand book. It is a must read for every employee of any business that wants to have repeat business. And who doesn’t?”

Dr. Tony Alessandra, author, The Platinum Rule and Charisma
Jeffrey Gitomer

A lesson in customer loyalty that you’d better take before your competition does!”

Jeffrey Gitomer, author, The Sales Bible and Customer Satisfaction Is Worthless, Customer Loyalty is Priceless
Order safely and securely online. We accept