TOP CUSTOMER SERVICE AND BUSINESS ARTICLES Each week I read a number of customer service articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 6 Fashion Startups That Put Customers First by Nicole […]
Each week I read a number of customer service articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too.
(Business News Daily) Consumers are connecting with each other on social media and fashion blogs, drawing from various sources to find a look that’s literally and figuratively tailored just for them — and they expect retailers to deliver what they want.
My Comment: What can we learn about customer service from the fashion industry? Quite a bit! Love how there are six companies and how each of them shares their “customer first” approach. From product quality to feedback to managing touchpoints and more, there are some good reminders of what most of us should do in our organizations.
(Dittman Incentive Marketing) Customer service and product quality are the two most important contributors to customer loyalty. If a customer doesn’t feel they have been treated well or that the product or service did not live up to expectation, the relationship is broken. And it really does come down to just that: a relationship.
My Comment: I always love a good story that has a good customer service lesson. And, the travel industry provides us with a wealth of examples to learn from. Quality and customer service combined help to create loyalty, but the way someone (or an organization) recovers can take that loyalty to an even higher level.
(OPEN Forum) Small businesses have a distinct advantage over larger ones when it comes to customer service. These 10 smart strategies will help you attract and keep your customers loyal.
My Comment: While this article focuses on ten ways that small businesses can compete (and win) against big business competition, just about any of these ten ideas will work for any business. Two of the ten that stand out may seem obvious, but we must constantly remind ourselves to put the customer first and make it easy to do business with you. Then surround that with a few of the other strategies and tactics and you’ll start to reap the rewards of repeat business from happy and loyal customers.
(Sendible Insights) Great customer service almost always leads to greater loyalty and more sales, so let me help you out and give you ten best practices that can improve your company’s customer service skills using social media.
My Comment: I’m still amazed at the number of companies that don’t take advantage of what social customer service has to offer. A company can react and fix a customer’s issue, get great feedback, share value-added ideas and suggestions, see what the competition is doing for its customers and more. The first step is to accept that social customer service is a viable customer service strategy. The next step is to go beyond just reacting to customer comments and take advantage of what social service can offer. It’s a relatively inexpensive business strategy that returns big dividends for the time and money that is invested.
(Richard R. Shapiro) A new year is approaching and time to tap into what’s here and now. What should your company focus be to make it the best? All businesses, any size, any industry should examine some of the trends I see.
My Comment: There will be a lot of lists that have fifteen ideas, strategies, concepts, etc. for 2015. This is the first one I’ve read as we approach the end of the year, and there are some excellent ideas here about what lies ahead in the world of customer service.
Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at www.Hyken.com. Connect with Shep on LinkedIn.
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