How Grit is the Key to Success

Shep Hyken talks to advertising genius and best-selling author, Linda Kaplan Thaler, in her book, “Grit to Great,” in which she shares how grit has led to her success. She is responsible for such advertising campaigns as the Aflac duck, “I don’t wanna grow up I’m a Toys ‘R’ Us Kid” Slogan, Kodak Moments, and the provocative Clairol’s “Yes, Yes, Yes,” just to name a few. She attributes her and her companies’ successes to their grit. This show and Linda’s book will empower you to believe you can achieve more than you thought you could.