How Your Company Can Do Better with a Culture of Good

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Top Takeaways:

• Scott knew what his employees were signing up for (a paycheck), but if he expected them to stay, he also had to give them a why.
• Your why is all about what is making the people who work for your organization want to stay and want to care.
• Scott needed to determine the answer to two key questions: 1) What is our company’s purpose? 2) What is our company’s greater mission? If the mission was simply to make more money, that mission will not keep people in their jobs.

About:

Scott Moorehead, co-author of Build A Culture of Good: Unleash Results by Letting Your Employees Bring Their Soul to Work, is the co-founder of Culture of Good, Inc., and also the CEO of TCC Verizon. Scott is a recognized thought leader on what it takes to create and develop purposeful for-profit organizations that abide by the philosophy of doing well by doing good.

Shep Hyken is a customer service and experience expert, best-selling author and your host of Amazing Business Radio.

“Unleash your business by allowing your employees to bring their soul to work.” – Scott Moorehead

This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

1. Can your company do better by doing good?
2. Why should a company give back to the community?
3. What is a Culture of Good?
4. Why should companies care about implementing a “culture of good?”
5. How can companies build their own culture of good?
6. How can you motivate your employees to be passionate about their job/company?

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