Amazon Archives - Shep Hyken | Customer Service Expert

world-class customer service

I’m going to start this article with a theme I’ve preached for years: When it comes to customer service and experience, our customers no longer compare us just to our competitors. Their mental benchmark, whether they know it or not, comes from the best experience they have had from any company or brand. It’s companies like Amazon, Apple, Costco, Chick-fil-A, and others that excel in providing an experience that gets customers to come back, that become our customers’ standard for service. When they have anything other than a positive experience, they may say something like, “Why can’t they be as good as _____?” (Fill in the blank with their favorite company.) (more…)

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