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Communication MistakeIn our customer service workshops, we do an exercise in which we ask participants what their favorite companies are to do business with and why. We almost always get Amazon as an answer. One of its success traits is communication. When a customer places an order, he or she is immediately notified by email. Another email is sent once the order ships with tracking information. And another is sent to inform the customer the package has arrived. Frequent communication is one of the reasons customers have so much confidence in Amazon.  (more…)

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