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On Marketing The Complete Idiot’s Guide to Target Marketing by Susan Friedman is out this month. This new book is part of the well-known and respected “Complete Idiot’s Guide” series. It is packed with clever and practical strategies to help any type of business get its message to the right people. Go to to buy it today. On Sales and Relationships The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients For Life by Maribeth Kuzmeski is about… Just read the subtitle! Maribeth interviewed hundreds of successful businesspeople, CEOs, etc. The book is filled with valuable ideas and strategies to create better business relationships. Go to to buy your copy. On Leadership Uncommon Sense: One CEO’s Tale of Getting in Sync by Andy Kanefield and Mark Powers is a quick read that will give you a unique perspective on aligning your organization. It is the fictional story of Jack, CEO of Horizon Bank, and walks you through the critical aspects you need to be in sync for maximum effectiveness. If you have read my book, “The Cult of the Customer,” you know the importance of getting your organization in alignment. Learn more at Another One On Leadership On My Honor, I Will, by Randy Pennington, has a new edition coming out this week. Our mutual success is in question unless leaders at every level of every organization, community, and family get the integrity question correct. Randy shows why integrity is crucial to every leader’s success and how anyone who aspires to a position of leadership can accomplish that goal. Buy it at On Customer Service (GET THIS ONE!) Can’t miss the opportunity to plug my book, The Cult of the Customer. It just came out six months ago and immediately hit the Wall Street Journal and USA Today best-seller lists. If you are reading this blog, you probably already know about it, but just in case, find out more at Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at Connect with Shep on LinkedIn. (Copyright ©MMXII, Shep Hyken)

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