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Top Takeaways:


“The customer is always right. But not every customer is right for you.” “The fastest way to make money is to sell more to the customers who already love you.” “Companies need to identify what they can uniquely bring to the market, communicate it clearly to their customers, and spend their resources towards it.”


John Wass is the CEO of Profit Isle. He was an early member of the management team that grew Staples from three stores to over 1,000 nationwide. He is also a successful entrepreneur who has co-founded and been the CEO of three startups after Staples. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
  1. What does “choose your customer” mean?
  2. How do you choose your customers?
  3. How can companies compete with digital giants like Amazon and Facebook?
  4. What are the keys to running a customer-centric business?
  5. How do you know which customers are most profitable?

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