business value proposition Archives - Shep Hyken

This article answers the question: Why should businesses define the problem they solve in one word? One-sentence answer: Businesses that define the problem they solve in one word create clarity around their value, making it easier for customers to understand what they do and align their messaging, decisions, and customer experience around solving that problem.

The One Word to Describe What You Do for Your Customers

If you can’t describe what you do in one word, your customers probably can’t either. I’m just back from the National Speakers Association winter meeting, where several hundred speakers met to hone their speaking and marketing skills. This conference featured Rory Vaden, cofounder of Brand Builders Group and the author of Wealthy and Well Known. (more…)

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The One Word to Describe What You Do for Your Customers

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The One Word to Describe What You Do for Your Customers

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