company loyalty Archives - Shep Hyken | Customer Service Expert

Lost Loyalty

This article might be perceived as a rant, but stay with me because I think you will agree there is a very valid point and lesson at the end. I’m frustrated that a customer may show intense loyalty to a business, and that business may reciprocate with appreciation, until there is a change of circumstances that causes the customer’s buying habits to change – none of which have to do with doing business elsewhere. The airlines offer a perfect example of the point I’m trying to make. (more…)

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