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The company “mantra” is a brand promise that is simple, concise and easily understood by both employees and customers.  If you’ve been reading my material, you’ll know my favorite mantra comes from the Ritz Carlton,  “We are ladies and gentlemen serving ladies and gentlemen.” I recently read about Seattle, WA’s customer bill of rights, and I found it outstanding. A city government that focuses on its customers, the citizens and guests of the city, can teach us a lot. Seattle believes in taking care of customers.

Seattle, WA Promise

In the City of Seattle, customers are entitled to prompt, efficient and easily accessible services – from water and power to roads and public safety. Customers who contact any office or employee of the City of Seattle can expect excellent service.

Four standards guide the Customer Bill of Rights.

Does your organization have a Customer Bill of Rights?  This isn’t in a vision or mission statement.  It is a simple set of rules that help guide your customer service.  Quick return of phone calls and easy accessibility to upper management might be two you want to include. It’s time for you to go to work.  Create four or five customer service expectations that your customers expect of you and your organization.  Then make sure that every employee knows and understands it is their obligation to deliver on those expectations. Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at Connect with Shep on LinkedIn. (Copyright ©MMXI, Shep Hyken)

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