Over the last few weeks, I’ve been reading about predictions and trends for 2018. It got me thinking about the actions we must take to be competitive. Regardless of your industry, everything has changed about the way we do business. There are some businesses that claim they’ve done things the same way for years, decades, even a century. They claim they do business just as their fathers and grandfathers did. Nothing has changed. I disagree. Continue reading
Posts tagged "competitive advantage"
Here is a sobering statistic. According to the Five9 Customer Index 2017 report, 77% of customers in the B2C space will not do business with you again if you give them bad customer service the first time they do business with you. This is huge. That means that more than three-quarters of your customers will not give you a second chance if you don’t give them the customer experience they expect the first time around. Now, while the survey is focused on retail and consumers, don’t be fooled into thinking someone in the B2B space is exempt. The numbers are different, but the concept is valid for any business in any industry. Continue reading
Not all hotdogs are the same.
I love a good hotdog. Since I was a little boy, I can remember my parents taking me to the ball game and having a delicious hot dog.
I also remember some family barbecues where we had those fancy big thick kosher hot dogs. It took a while, but I eventually developed a taste for the fancier hot dogs. Continue reading
Shep Hyken talks with Sarah Petty, owner of Sarah Petty Photography Studios, author of “Worth Every Penny: Build A Business That Thrills Your Customers And Still Charge What You’re Worth.” Sarah shares marketing techniques like the “dog whistle”, “slug bug”, and how building your business like a boutique can give you a competitive advantage. How to make your customers know you are worth every penny. Continue reading
A Common Sense Customer Service Tactic
The other night I did a speech that was more about motivation than it was about business and customer service. The audience included college students in their teens and 20’s, people in the prime of their business careers and retired people. The client asked me to deliver a simple message about going from being average to being amazing.
If you’ve been reading my customer service articles or watching my weekly videos on YouTube, then you know my definition of being amazing is about consistently being better than average. And above average means exactly that. You don’t have to be over-the-top amazing. No, you just have to be a little better than average. The key is to be better than average, all of the time. That’s what amazement is about. It is consistency that makes being above average, even just a little above average, amazing. Continue reading