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The Interview with Randy Frisch:


“Before we even start putting together the experience of content, we need to understand who we want to connect with.” – Randy Frisch “It’s not the type or size of audience you care about, but the impact you want to make on them.” – Randy Frisch “Use content to build customer loyalty. As soon as customers realize you understand them, then they become loyal to you.” – Randy Frisch


Randy Frisch is the CMO and co-founder at Uberflip, a content experience platform. He is also a host of the Conex: The Content Experience Show podcast and the author of F#ck Content Marketing. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
  1. What is a CXO?
  2. What is content marketing?
  3. How has content marketing changed?
  4. How can I personalize my content marketing/experience?
  5. How can I increase customer loyalty?

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