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customer transformation This article answers the question: What Happens When Customer Experience Becomes Customer Transformation?  One-sentence answer: Customer experience becomes customer transformation when a business stops merely delivering a service and instead helps customers achieve a meaningful, lasting change in their lives. 

When Customer Experience Becomes Customer Transformation

My favorite business book ever written is The Experience Economy by Joe Pine and Jim Gilmore. I’ve written and talked about this business classic many times. I recently sat down with Pine to talk about his new book, The Transformation Economy, for an episode of Amazing Business Radio. The interview was so good, I wrote about it in my weekly Forbes article, and the response to the article was so good that I wanted to summarize the core idea and share it with you in my newsletter and weekly video.   (more…)

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All Rights Reserved.

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Site by: digitalONDA