customer evangelists Archives - Shep Hyken | Customer Service Expert

De-Googlize Your Company

This article answers the question: How can a company grow and outperform competitors without relying on Google search rankings or paid advertising? What company doesn’t want to rank high in Google searches? When a customer is looking for whatever you sell, wouldn’t you want to be ranked at the top of the first page? Unless you’re willing to pay and advertise, you have to naturally get there, and that typically takes quite a bit of expertise and effort. (more…)

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