hyken.com blog header brought to you by Salesforce.png

Posts tagged "customer feedback"

7 Secrets for Successful Surveys 

How would you like to provide a better survey experience for your customers?

Shep Hyken speaks with Martin Powton, Marketing Manager at Wizu. They discuss the importance of receiving feedback and how to overcome some potential issues with creating the wrong survey for your business and your customers.

Continue reading

Use Moments of Magic™ to Transform Customers Into Superfans

How can you get happy customers to become your greatest marketing tool?

Shep Hyken sits down with Lars Kristensen, founder of NiceJob, to discuss the importance of customer reviews and making them effective marketing tools.

Continue reading

It’s almost a given that every company has some form of a customer service department. Even the smallest companies – with just one solo entrepreneur – will act as if they have a customer service department. Why do people reach out to the customer service department? Because they need help, have a question, or want to make a complaint. Continue reading

Carol Lee Andersen on How to Gain and Use Employee and Customer Feedback

Are your employees fulfilled, appreciated, and understood?

Shep interviews Carol Lee Andersen, the President of Questback North America, about the importance of listening to not just your customers, but also to your employees. And, she shares the advantages and occasional difficulties of doing so.

Continue reading

Chris McCann, CEO of 1-800-Flowers, Shares How to Gain the Competitive Advantage

Can listening to your customers’ needs and wants actually provide a new strategic direction for your business?

Shep Hyken interviews Chris McCann, the President and CEO of 1-800-Flowers, who talks about how they built their business to more than a billion dollars in revenue based on customer feedback. Continue reading

Martha Brooke on How to Measure and Improve Your Customer Experience (CX)

What is the best way to improve your customer experience?

Shep Hyken interviews the Chief Customer Experience Analyst and Founder of Interaction Metrics, Martha Brooke, who says she thinks about customer experiences differently. “Experiences can be measured,” Martha says, “and measuring is how you improve—but only if your measurement is sufficiently nuanced.”

Continue reading

This week on our Friends on Friday guest blog post my colleague, Jay Baer writes about how customer complaints are an opportunity for you to turn complainers into advocates of your business. In Jay’s new book, “Hug Your Haters: How to Embrace Complaints and Keep Your Customers,” he explains his “hug your haters” concept and why you should respond to customers in every channel. – Shep Hyken Continue reading