Shep Hyken\'s Customer Service Blog

Posts tagged "customer loyalty programs"

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. A Wikipedia definition of a loyalty program summed it up well: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. Continue reading

Ushering in the Next Evolution of Brand Loyalty and Customer Experience

What does the future of brand loyalty look like?

Shep Hyken sits down with Patrick Reynolds, Chief Marketing Officer for SessionM, to discuss how technology is transforming traditional customer loyalty programs into a dynamic and personalized customer experience.

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