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Top Takeaways:


“No matter what business you are in, it is extremely competitive. The only way to stand out is by delivering an outstanding service.” “Make sure the people you bring in is a culture fit, first. Hire based on traits and not skills.” “As your business is growing, you cannot sacrifice culture just to get more employees through the door.” “You gotta care more about your customers than your competition.


Hank Ebeling is the founder of H4 Training and author of Crushing the Competition with Service: An Entrepreneur’s Guide to Delivering Outstanding Customer Service & Customer Experience. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.

This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

  1. What is customer service aptitude?
  2. Should you hire for personality or skill?
  3. How can businesses successfully hire someone who fits with their culture?
  4. How can small businesses compete in today’s highly competitive landscape?
  5. What is the leader’s role in establishing work culture?

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