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This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
  1. How can businesses create experiences that get repeat business and nurture brand loyalty? 
  2. How can businesses think outside the box to create fan-like loyalty among their customer base? 
  3. What lessons can companies learn from the legendary rock band, Van Halen, in creating loyal customer followings? 
  4. What can traditional businesses learn from innovative customer-centric strategies employed by the entertainment industry? 
  5. Why should organizations prioritize creating special and unforgettable experiences for their customers? 

Top Takeaways

Quotes:

“When you are in the service business, whether on the front lines or in the back office, you have to think like a rock band. You are trying to create loyal fans.”   “Every time you have a good experience with a customer, you have to remember that they are probably going to tell ten of their friends. And the more that you can make a customer feel important and valued, the more people they are going to tell.”   “There’s no organization in the world that doesn’t experience problems. But the ones that do the best are the ones that catch them and correct them before they escalate into something major.” 

About:

Jim Serger served four years in the U.S. Navy and is a full-time author who has written seven books, including 9:11 A Time To Always Remember and Jump: 40th Anniversary of Attending the “1984” Van Halen Concert.  Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.

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