NoHeader

Posts tagged "customer’s buying habits"

Every day I get an email from RetailWire.com, a daily publication that is read by thousands of people in the retail industry. It’s the number one forum for discussions about hundreds of important issues in the industry. Now, before we go further, even though RetailWire.com focuses on the retail industry, what I’m about to share is relevant to every business in every industry.

A recent article in RetailWire posed a question about virtual reality and if it will make brick-and-mortar stores less relevant. By the way, if you haven’t experienced virtual reality, you must. It’s incredible. You put on what looks like goggles and you see the most amazing three dimensional images and videos. Okay, back to answering the question. Continue reading

Lost LoyaltyThis article might be perceived as a rant, but stay with me because I think you will agree there is a very valid point and lesson at the end. I’m frustrated that a customer may show intense loyalty to a business, and that business may reciprocate with appreciation, until there is a change of circumstances that causes the customer’s buying habits to change – none of which have to do with doing business elsewhere. The airlines offer a perfect example of the point I’m trying to make. Continue reading