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The Interview with Augie Ray:


“We are not what we say we are. We are the experience we provide to customers and what they say we are.” – Augie Ray “When it comes to the customer experience, we have to look not just at what we say, but at what we do.” – Augie Ray “When you succeed for the customer, you succeed for the brand as well.” – Augie Ray


Augie Ray is a Vice President Analyst at Gartner, a research and advisory firm. He covers customer experience for marketing and CX leaders and helps them launch and manage successful CX programs. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more: 
  1. What is the definition of customer experience?
  2. What is the difference between segments and personas?
  3. How does the customer experience relate to marketing?
  4. Is investing in the customer experience worth it?
  5. How do I create a good customer experience?

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