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David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner and bestselling author of 10 books, including Fanocracy: Turning Fans into Customers and Customers into Fans. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
  1. How can I use science to create loyal customers?
  2. How can I turn my customers into fans?
  3. Can fandom logic grow my business?
  4. How can I get a fandom or fanbase to buy from me?
  5. How can I generate hotter leads?

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