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No Traffic Jam on the Extra MileGo the Extra Mile

Going the extra mile is an old expression. It describes people who provide better customer service, do a little more than expected and try a little harder. This is a great concept for customer service and is further enhanced by Roger Staubach, the Hall-of-Fame football player who played quarterback for the Dallas Cowboys, who said:

There are no traffic jams along the extra mile.

This is a great metaphor that can be used in a variety of ways and is especially applicable to business, and specifically the concept of the customer experience (CX). (more…)

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