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Top Takeaways:


“Generations are not boxes. Generations are powerful and predictive clues. If you know those clues, you can faster connect with, build trust and drive influence, which is ultimately what customers want.” “Technology is only new if you remember it the way it was before.” “Do not view Gen Z as a more extreme version of Millennials. They are completely different. Gen Z is the number one generation to write positive things online, to recommend brands and so forth. If you win them, you win them and their friends. It’s a huge opportunity.”


Jason Dorsey is the President and Co-Founder of The Center for Generational Kinetics as well as a leading generational researcher, speaker and author. His latest book is Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
  1. What defines Gen Z?
  2. What does Gen Z want from their favorite brands?
  3. How can I attract Gen Z as customers?
  4. How can I attract Gen Z as employees?
  5. What matters most to Gen Z customers?
  6. How can I better understand my customers?

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