Top Takeaways:

• Decide how your company wants to interact with your market. What do you want your customers to experience when they do business with you? Whatever the answer, it must be packed into every touchpoint the customer has with your company. This is the beginning of “experience management.”
• The true problem with managing the customer experience comes when employees don’t understand how they fit into the overall customer experience.
• The customer experience must be evaluated and managed EVERY DAY. You should always ask yourself, “What can we learn from today’s experience that can make tomorrow’s even better?”
• The best way to change the way a company manages its customer experience starts with unifying your customer experience vision throughout the entire company.

About:

Doug Bell is a CX consultant and the founder of The Experience Manager, a platform that allows companies to build their customer journey map, and in turn, keep ALL customer interactions that your company is managing known to across all departments. Shep Hyken is a customer service and experience expert, “New York Times” best-selling author, award-winning keynote speaker, and your host of Amazing Business Radio. “The customer experience predicts your company’s future.” – Doug Bell          This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

1. How can I unify my customer experience throughout my company?
2. What predicts a company’s success?
3. How do I manage the customer experience?
4. What can I do to improve the customer experience?