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I want to share several more interesting statistics about customer loyalty programs in this final week of International Customer Loyalty Month. These statistics focus mostly on Business to Consumer types of businesses, and while the numbers may not apply to Business to Business, the concepts do. Read them with the idea of how the concepts apply to your industry and company. Ed Hadley, Senior Marketing Manager of Neolane, Inc. posts in Cross Channel Conversation Blog the following statistics: Don’t let your customer loyalty programs be a gimmick just to get customers to sign up. You can have a million card-carrying members in your program, but don’t be fooled into thinking you have a million loyal customers. Unless you engage with these customers, follow through with them and make them feel special, you will only retain a percentage of these customers. And it starts with a great product that is combined with a great customer service experience. Happy Customer Loyalty Month!   Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep’s customer service and customer experience keynote speeches and his customer service training workshops at Connect with Shep on LinkedIn.

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