marketing and customer experience Archives - Shep Hyken | Customer Service Expert

Customer Service Is Marketing

Many companies still believe that customer service is what happens when something goes wrong. However, that is only one part of customer service. The bigger picture is that customer service happens throughout a customer’s entire experience while doing business with you. It starts the moment they interact with your company, and that might not even be with a live human. It could be an interaction they have with your website. (more…)

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