marketing strategies Archives - Shep Hyken | Customer Service Expert

customer loyalty programs

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion about what exactly a loyalty program is. A Wikipedia definition of a loyalty program summed it up well: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. (more…)

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