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Gym MembershipOne of my favorite strategies in customer service is the membership experience. And, you don’t have to be an exclusive or private club to create that membership experience for your customers. In my book The Amazement Revolution, I used American Express as a role model for this powerful concept. They are hardly a private club, but they create an amazing customer – or should I say member – experience. As they say, “Membership has its privileges.” (more…)

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