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Top Takeaways:



Craig McVoy is the co-founder and Chief Experience Officer at Beyond Brand. Before Beyond Brand, he spent 25 years helping brands like BMW and Mercedes deliver a better experience to both customers and employees. Currently, while consulting with dozens of brands, he is writing a book titled, Beyond Brand – Why it’s the experience that causes people to fall in love with the brand. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
  1. How can small to medium-sized businesses deliver the same great experience that fortune 500 companies can?
  2. What it is that makes people fall in love with your brand?
  3. Why must you focus on your employee experience first?
  4. How can you use insights to drive value and create a competitive advantage?
  5. How do you get more customers, and how do you keep them longer?

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