online review sites Archives - Shep Hyken

Online Customer Reviews

Nobody is perfect. And, no company is perfect. It’s not a matter of if you will ever have a customer complain. It’s when. Something is going to fail. It may or may not be your fault or in your control, but you are going to hear about it. And there is a chance that your customer will tell more people than just you. They will shout it out to the rest of the world by airing their disappointment on Twitter, Facebook or other social channels. Or they will post their comments on Yelp, Trip Advisor or other review sites. And don’t think that this is limited to just B2C types of businesses. There are hundreds of B2B industry review sites for customers to leave their negative reviews. (more…)

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