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The Difference Between Repeat Customers and Loyal Customers“We love our customers, and they obviously love us. They keep coming back, again and again!”  Who doesn’t want to be able to say that? And, if that is the case with your organization, let me ask you this question: Do you know why they are coming back?  Not to be a “downer,” but we shouldn’t confuse a repeat customer with a loyal customer. They are not the same.   (more…)

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