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Top Takeaways:


“Every decision a company makes affects the customer. An Experience Maker makes sure that these decisions have a positive impact.” “Being an Experience Maker is more than a title, it is a mindset.” “Focusing on the customer will lead to more productivity. Think about the customer in every decision.” “Focusing on remarkable customer experiences that get customers talking will result in the word-of-mouth marketing that all companies want.”


Dan Gingiss is an international keynote speaker and coach. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana. He is an author of two books (The Experience Maker and Winning at Social Customer Care) and the host of multiple podcasts and video series. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
  1. What is an Experience Maker?
  2. Who can become an Experience Maker?
  3. What is a word-of-mouth marketing strategy?
  4. How can brands get customers to talk about them?
  5. Why is word-of-mouth marketing so powerful?

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