“Customers like to do business with companies that care about the same things that they do. If you support an amazing cause, you should talk about it because it says a lot about you.”
“Meet your customers where they are. If your customers prefer social media as a customer care channel, let them know someone is there to answer their questions so they don’t have to move to other channels.”
“Be authentic; this is the most important thing with marketing – and anything you do.”
Mich Hancock is the CEO of 100th Monkey. She is the Co-Founder and License Holder of TEDxStLouis and the host of Michmash Podcast, where she helps individuals and organizations raise their voices and be heard.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:
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