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Top Takeaways:


“The trick to getting customers for life is serving and understanding your ideal customers. This allows you to grow and scale with them instead of constantly chasing the next new idea or new customer.” “A happy, satisfied, and transformed customer is all you need to generate the next customer.” “Think about the customer journey in terms of where customers want to go instead of getting them to do what we want them to do.”


John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
  1. What is the Ultimate Marketing Engine?
  2. How do you identify your ideal customers?
  3. What is the customer journey?
  4. What makes a transformed customer?
  5. How do you encourage customer referrals?

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