valuable content | Shep Hyken | Customer Service Expert

create trust

How you promote your company, your products and services is a very important part of the customer experience and creating trust. Do you create clutter for your customer’s email inbox? How many times does the customer miss an important message when it gets mixed into the clutter? And, it’s not just email. It’s any method of communication, which includes text messages and social channels like Facebook, Twitter and others. Do you have a low readership or open rate on your communications? Perhaps it’s because the communications are more promotional than valuable. (more…)

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