How can you separate yourself from the competition?
Shep Hyken is joined by Gigi Butler, the founder of Gigi’s Cupcakes, the largest cupcake franchise in the world, to discuss how she differentiated herself from the competition.
“I think branding is, first of all, being recognizable and bringing joy.” – Gigi Butler
“When I did my packaging, I wanted it to be a little gift, something special inside.” – Gigi Butler
“It is all about passion, and it’s about selling what you believe, whether it’s a cupcake, a taco, a box or a phone.” – Gigi Butler
Gigi Butler is the founder of Gigi’s Cupcakes, the largest cupcake franchise in the world with over 100 locations. Her book, The Secret Ingredient: Recipes for Success in Business and Life, is available for pre-order now.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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