Shep Hyken speaks with Martin Powton, Marketing Manager at Wizu. They discuss the importance of receiving feedback and how to overcome some potential issues with creating the wrong survey for your business and your customers.
Seven Secrets of Successful Surveys
“A bad survey experience can actually damage the customer experience.” – Martin Powton
“Make every survey question count. Every question should bring you insight.” – Martin Powton
“Treat your respondents as customers, and remember every customer is a person. Be respectful of their time.” – Martin Powton
Martin Powton is the Marketing Manager at Wizu, a company that creates engaging, entertaining and conversational surveys. Martin has worked in marketing for over 10 years and is passionate about customer centricity and the importance of measuring and improving the customer experience.
Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio.
This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:
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