{"id":30738,"date":"2011-08-10T00:00:00","date_gmt":"2011-08-10T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/customer-preference\/"},"modified":"2024-01-18T10:49:45","modified_gmt":"2024-01-18T10:49:45","slug":"customer-preference","status":"publish","type":"post","link":"https:\/\/hyken.com\/customer-experience\/customer-preference\/","title":{"rendered":"Customer Preference"},"content":{"rendered":"How do your customers prefer to do business with you?\r\n\r\nCustomer service isn\u2019t just about reacting to what the customer wants. Anticipating a customer\u2019s needs is as important as reacting. Knowing and understanding your customer\u2019s preferences before they buy allows you to create an even stronger experience.\r\n\r\nSome hotels have a way of tracking their guests\u2019 likes, dislikes and requests based on their past hotel stays. A server at a restaurant recognizes a guest and asks if she wants the \u201cusual.\u201d The salesperson at a retail store calls their customer to let him know his favorite clothes are on sale. The travel agent who books vacations knows the type of hotel his customer likes to stay in, his favorite airline and where he likes to sit on the plane. These people and\/or businesses know what their customers like \u2013 and dislike. In other words, they know their customers\u2019 preferences.\r\n\r\nWhile knowing a customer\u2019s preferences may help sales, you must also look at this as a customer service opportunity by adapting to these likes, dislikes and any special requests a customer might have.\r\n\r\nFor example, an auto repair center may stay open later at night or on the weekends to accommodate their customers\u2019 work schedules.\r\n<a href=\"https:\/\/www.zappos.com\" target=\"_blank\" rel=\"noopener\">Zappos.com<\/a> really understands customer preferences. They are considered an Internet retailer until you need to talk to someone. Then they quickly adapt to their customers\u2019 desires to talk to someone on the phone. They even put their phone number on virtually every page. While Zappos.com may not know the specific preference of an individual customer, they know very well about how their customers like to buy and are willing to adapt to how an individual \u201cprefers\u201d to do business.\r\n\r\nAdapting to customer preferences is about giving the customer what they want, how they want it, and is easy to do business with. And that has everything to do with creating \u201cCustomer Amazement.\u201d\r\n\r\n<em><a href=\"https:\/\/hyken.com\/\" target=\"_blank\" rel=\"noopener\">Shep Hyken<\/a>\u00a0is a customer service\/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep\u2019s\u00a0<a href=\"https:\/\/hyken.com\/speaking\/\" target=\"_blank\" rel=\"noopener\">customer service and customer experience keynote speeches<\/a>\u00a0and his\u00a0<a href=\"https:\/\/hyken.com\/training\/\" target=\"_blank\" rel=\"noopener\">customer service training workshops<\/a>\u00a0at\u00a0<a href=\"https:\/\/hyken.com\/\" target=\"_blank\" rel=\"noopener\">www.Hyken.com<\/a>. Connect with Shep on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/shephyken\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/em>\r\n\r\n<em>(Copyright \u00a9MMXI, Shep Hyken)<\/em>","protected":false},"excerpt":{"rendered":"<p>How do your customers prefer to do business with you? Customer service isn\u2019t just about reacting to what the customer wants. Anticipating a customer\u2019s needs is as important as reacting. Knowing and understanding your customer\u2019s preferences before they buy allows you to create an even stronger experience. Some hotels have a way of tracking their [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6791],"tags":[2439,2712],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Preference | Customer Experience Expert<\/title>\n<meta name=\"description\" content=\"Customer service isn\u2019t just about reacting to what the customer wants. 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