{"id":30869,"date":"2013-03-06T00:00:00","date_gmt":"2013-03-06T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/creative-job-titles-help-create-and-define-corporate-culture\/"},"modified":"2023-08-09T03:36:35","modified_gmt":"2023-08-09T03:36:35","slug":"creative-job-titles-help-create-and-define-corporate-culture","status":"publish","type":"post","link":"https:\/\/hyken.com\/customer-experience\/creative-job-titles-help-create-and-define-corporate-culture\/","title":{"rendered":"Creative Job Titles Help Create and Define Corporate Culture"},"content":{"rendered":"

\"corporate-culture\"<\/a>What do you call your Employees?<\/h2>\r\nWhat do\u00a0you call your employees\u2026 employees?\r\n\r\nSome companies have chosen to use creative job titles to label their employees something other than employees. They call them team members, associates or other more endearing and personalized names and titles. With a little creativity, you can come up with a title for your employees, or even specific jobs, that can have a positive effect on the culture and experience that both the employees and your customers have with your organization.\r\n\r\nAt our company, Shepard Presentations<\/a>, we\u2019ve created some fun titles to describe what we do. For example, I am the Chief Amazement Officer. My assistant is the Director of Amazement. We want to be amazing for our clients as we teach them how to be amazing for their customers and clients. It\u2019s in our email signatures and we get comments from our clients about these titles almost daily.\r\n\r\nStarbucks calls the employees on their front-line Baristas. Friendly\u2019s, a chain of ice cream stores, calls their employees who scoop the ice cream and makes their delicious sundaes Scoopoligists. The employees at the restaurant chain Pita Pit are referred to as the Pit Crew. You get the idea. These creative labels and titles will give you a sense or impression of the culture of the company.\r\n\r\nI\u2019ve heard of a number of companies referring to their receptionist as the Director of First Impressions. Some companies go as far as having a business card printed with the title on it for that person.\r\n\r\nOne of my favorite examples of a great title comes from Mike Yager, the Chief Cheerleader at Mid America Motorworks. Mike started his company in 1974. The company sells after-market parts for Corvettes and Volkswagens. Mike is known to walk around the headquarters in Effingham, IL complimenting his employees, \u201chigh-fiving\u201d them for doing a great job and generally motivating his people to do outstanding work and deliver an amazing customer service experience to both the internal and external customers. Even though he has built and runs this amazing company, he views his most important job as being the cheerleader that motivates his team. His self-appointed title sets the tone for the culture.\r\n\r\nWhile these different and whimsical titles or labels are fun, they can\u2019t change the culture<\/a>. Sure, they can create a feeling, but there has to be a management style and system to support it. Otherwise, it\u2019s just lip service. If Mike Yager went around yelling at employees, he wouldn\u2019t have the right to use the title Chief Cheerleader. If my assistant was unfriendly and apathetic toward clients she couldn\u2019t hold onto the title of Director of Amazement.\r\n\r\nSo, have some fun and get creative. Come up with the creative job titles you want to give yourself and the people you work with. Then be sure to live up to those titles.\r\n\r\nShep Hyken<\/a>\u00a0is a customer service\/CX expert, award-winning keynote speaker, and New York Times bestselling author. Learn more about Shep\u2019s\u00a0customer service and customer experience keynote speeches<\/a>\u00a0and his\u00a0customer service training workshops<\/a>\u00a0at\u00a0www.Hyken.com<\/a>. Connect with Shep on\u00a0LinkedIn<\/a>.<\/em>\r\n\r\n(Copyright \u00a9MMXII, Shep Hyken)<\/em>","protected":false},"excerpt":{"rendered":"

What do you call your Employees? What do\u00a0you call your employees\u2026 employees? Some companies have chosen to use creative job titles to label their employees something other than employees. They call them team members, associates or other more endearing and personalized names and titles. With a little creativity, you can come up with a title […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6791],"tags":[4821,4918],"acf":[],"yoast_head":"\nCreative Job Titles Help Create and Define Corporate Culture<\/title>\n<meta name=\"description\" content=\"Create creative job titles for your employees that can positively affect your organization's culture and customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyken.com\/customer-experience\/creative-job-titles-help-create-and-define-corporate-culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Job Titles Help Create and 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