{"id":31384,"date":"2016-08-10T00:00:00","date_gmt":"2016-08-10T00:00:00","guid":{"rendered":"https:\/\/hyken.com\/were-not-happy-until-youre-not-happy\/"},"modified":"2023-11-13T20:33:21","modified_gmt":"2023-11-13T20:33:21","slug":"not-happy-youre-not-happy","status":"publish","type":"post","link":"https:\/\/hyken.com\/customer-care\/not-happy-youre-not-happy\/","title":{"rendered":"We\u2019re Not Happy Until You\u2019re Not Happy"},"content":{"rendered":"

\"We<\/a>Brand Promise<\/h2>\r\nEvery once in a while I jokingly will say the motto of a company that gives me bad customer service is:\r\n\r\nWe\u2019re not happy until you\u2019re not happy.<\/em><\/strong>\r\n\r\nThere are certain industries that this seems to be especially true. People complain and joke about some of their experiences with government agencies. Or, how about the reputation of the cable TV industry? It\u2019s hard to shake off a reputation for bad service that has been going on for years \u2013 although they do seem to be getting better. Other industries, such as the airlines and cell phone service providers are doing their best to improve.\r\n\r\nFirst, you have to know that customers\u2019 expectations are higher than ever. They expect good service. We teach the customer what good service is when we tout our awards and make promises. When United makes a promise such as Fly the friendly skies<\/em>, then they better be prepared to deliver on that promise. That\u2019s why they call it a brand promise! And, when it is delivered, the brand is established.\r\n\r\nUnfortunately, businesses can let their customers down. It\u2019s not just happening in the cable TV, airline and phone industries. It\u2019s happening in all industries.\r\n\r\nBusinesses upset their customer\u2019s numerous ways.\r\n

How Businesses Upset Their Customers:<\/h3>\r\n